Hey there Boris. The message won't be come to the everything app, even though we came up with the idea a couple of years ago and only started to talk about it around a year ago, the hype Elon has pushed around this concept is not something we want to piggyback ride. That being said, it will be part of the message but not the main message.
The main message is still being polished, but it revolves around offering alternatives to what there is already out there, but with self ownership - think Elon taking accounts by force like @music, or the Reddit centralized measures - and freedom in general. The rewards are not a main selling point, because we've seen how that has been gone from 2016 to 2021.
That being said, the main message is still getting polished, if you have any feedback on this, we're all ears!
The positive part of this prpoposal's length is that we'll be able to benchmark and run data on what works, what doesn't, where it does and how impactful it is, and then refocus efforts live, while putting out reports every month.
Great, thanks for the response, and what you mentioned the messaging could revolve around sounds great to me.
Do you plan to have any super small-scale user studies where you can very closely see how the whole thing goes before running any larger-scale onboarding programs? Like, connecting to even just 3-4-5 people that you know and seeing which messaging points they respond to with excitement, and then looking at their device or doing a screenshare to see exactly what happens on their journey? Doing such in-depth user studies and documenting the findings (typically as video recordings that can be analyzed later) can be extremely informative before running any larger campaigns where you are zoomed out and see only numbers without all the real-world nuance and intricacies which answer why the numbers look as they do.
The book The Lean Startup describes this, and the book Lean Analytics goes into crafting actionable and reliable metrics (such as using ratios instead of absolute numbers).