I have onboarded several people, they tend to need hand holding a lot, and that's a lot of work. Now I can't be arsed any more. One told me it was a scam, after he couldn't figure out, how to 'get the money out'. He didn't put any in!
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I can totally believe that. I do think that the eco system and earnings can sell themself, but maybe people find YouTube easier to understand? I'm not so keen to drag people where they don't naturally think they fit in and need convincing.