If long form is such trash now, why does medium work?
Sure, attention is growing thin, but people still scan through long form, you just have to give them a reason to.
If I might suggest what killed content then I'd say ads, endless promos and the leverage of every opportunity to try to sell something, so much that people fear to click any random link on the Internet, I'm so guilty on both ends.
Conclusion?
Short form does open room for "good fun discussion" but you still rely on Longform for something structurally valuable, not some random short tweets from random people that leaves you trying to figure out what the heck they are discussing.
Im not suggesting that long form content is trash, it just lost its popularity over time.
Medium is fine but its nowhere near as popular as these platforms.
Its quick, short consumption of content thats attracting most of the maisntream.