Hive is a really awesome Blockchain. It is easy to use and fast. Keychain feels more simple as metamask and co.
The only thing I don't like about Hive is the "no Vision" problem. I don't see any Vision everybody understands and wants to follow. It's more like " we can do this or this or that or whatever".
That's why marketing doesn't work at the moment.
What is Hive?
Hive Token will be what in the Future with side chains with own governance token?
Which benefit do you get to power up 1 Million hive?
I think in the period that follow a lot of the questions that you asked will clear out.
What will be the prime function of hive, and the "vision".
Till now the main devs were focused on this hf.
Some talks are already happening in the community, posts as well, and we can already feel some changes that will happen. More community feedback will be gathered in the following period and then execute that in the following hf.
Marketing of this blockchain worked really well before it was banned.
@jerrybanfield ran a fantastically successful crowdfunded campaign of Facebook & Google paid ads from May 2017 to April 2018.
It drove a huge improvement in every metric. Record new users of over 20k per day on 29 Jan 2018 - The day before the ad ban.
It not about "vision".
In a decentralised community anyone can market - you don't need permission
Marketing doesn't work in the past. Look onboarding. It kills every conversion rate if people need to wait 2 weeks.
Add Marketing works (and should work for different front ends), but influencer marketing works 100x better. But here again, hive cant absorb 50k sign-ups a day (or even less).
btw, it's all about a vision. There are competitors blockchains and it's simple. If they work better hive dies.
I've got a whole lot of statistics that show that marketing DID work in the past.
Here is my post about it https://peakd.com/marketing/@apshamilton/advertising-works-it-worked-amazingly-for-steem-in-the-past-and-it-can-work-for-hive