Until our project makes a considerable profit for an extended period of time, I will recommend against us issuing a token or SMT.
I am already happy w/us using the $HIVE token and I think there will be others like us who are interested in building solely on Hive without issuing their own token.
For certain projects, it only makes sense, and I think for us, building on HIVE without our own token, at least for the foreseeable future, makes sense.