Commercial photos require a previous understanding with the client, it is essential to have a precise understanding of what the person requesting the photographs has in mind. I like to have a conversation before the session to measure the expectations, listen to the needs and know what resources the client has, in order to capture the essence of what is required. It is important to keep in mind that, beyond the visual style, is to understand that the ultimate goal is sales, rooted in the message you want to convey according to the concept of the brand.
Me agrada sentir el peso de la responsabilidad en este tipo de tareas fotográficas; es preciso entender la identidad de la marca para que el producto fotografiado no esté fuera de lugar; así aseguro que las imágenes resultantes sean efectivas. Además, tomo en cuenta los elementos presentados en la fotografía, me gustan que sean orgánicos, que haya transparencia en lo que se quiere mostrar y vender. Me gusta que en las fotografías de alimentos no haya "trampas" respecto a las imágenes de promoción y al producto en el local. Para esta ocasión, todos los productos son a base de café y helado.
I like to feel the weight of responsibility in this type of photographic assignments; it is necessary to understand the identity of the brand so that the photographed product is not out of place; this way I ensure that the resulting images are effective. In addition, I take into account the elements presented in the photograph, I like them to be organic, that there is transparency in what you want to show and sell. I like that in food photography there are no "traps" with respect to the promotional images and the product in the store. For this occasion, all the products are coffee and ice cream based.
Crear una imagen atractiva y coherente con la marca es vital para no proyectar una disociación con la atmósfera comunicativa que proyecta el local. Por suerte, donde tenía disponibilidad de espacio para armar el set, a iluminación está muy buena, solo me tocó usar una lámpara led para rellenar. Para la fotografía de productos, la buena iluminación resalta las texturas y hace vibrar más los colores. Trato de jugar con diferentes intensidades y ángulos de luz para descubrir las cualidades del producto.
Creating an attractive and coherent image with the brand is vital to avoid projecting a dissociation with the communicative atmosphere projected by the venue. Luckily, where I had available space to set up the set, the lighting is very good, I only had to use an LED lamp to fill in. For product photography, good lighting brings out the textures and makes the colors vibrate more. I try to play with different intensities and angles of light to discover the qualities of the product.
Sin dejar la creatividad por fuera, una vez tenga la foto "clásica", me pongo a buscar ángulos inusuales, distintos puntos de enfoque y jugar con la iluminación para transformar la que pudiera ser una foto de producto "normal", y crear imágenes más atractivas. Una de las particularidades que he aprendido en este tipo de fotografía ha sido añadir profundidad, buscando crear dinamismo en la composición. La comunicación con la cliente durante toda la sesión fue muy importante para asegurarme que se estuviesen cumpliendo sus expectativas; quedó muy contenta con los resultados.
Without leaving creativity out, once I have the "classic" photo, I start looking for unusual angles, different focus points and play with lighting to transform what could be a "normal" product photo, and create more attractive images. One of the particularities that I have learned in this type of photography has been to add depth, looking to create dynamism in the composition. Communication with the client throughout the session was very important to make sure that her expectations were being met; she was very happy with the results.
El registro fotográfico lo realicé en Sogamoso, Boyacá-Colombia, en la Heladería PitaIce. Las fotos se realizaron con una Canon 700D y editadas en Adobe Lightroom.
The photographic record was taken in Sogamoso, Boyacá-Colombia, in the PitaIce Ice Cream Parlor. The photos were taken with a Canon 700D and edited in Adobe Lightroom.
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Hablo de mí
Creo en la creatividad y en el arte, en sus distintas manifestaciones, como herramientas de transformación. Considero que son pilares fundamentales para expresarnos y mostrarnos. El arte, con el tiempo, me ha dado una visión distinta del entorno y del mundo.
I talk about my
I believe in creativity and art, in its different manifestations, as tools for transformation. I consider them fundamental pillars to express and show ourselves. Art, over time, has given me a different vision of the environment and the world.
It's look delicious 😋 I like it
Thanks a lot @lkd1
Your welcome
Your photography sure makes everything look tasty 😋
Looking for my spoon be right back, haha.
-Ice Cream Creations Community 🍨🎂
Thank you very much for your praise; I appreciate your comment.
I will take a look at the community you recommend, just the name alone seems interesting.
Regards
These are some really beautiful shots! Great job capturing the beauty.
Thank you very much friend, I appreciate your words.
Regards