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Non-profit universities aren't anything new (here are some brick and mortar ones: http://colleges.collegetoolkit.com/colleges/browse/institutional_control/results/private__nonprofit_/2.aspx). At a glance, it looks like non-profit university tuition ranges from about $5,000 at the low end to about $40,000 at the high end. Being online doesn't make a university not a university though it will usually help reduce costs. Coursea is $15K to $25K for a Master's Degree...