Hive is growing faster in some of the poorer parts of the world, but then people can make a real difference to their income in those places. I know some of the big players are mainly interested in those who will invest a lot, but I love that it can really change lives.
If we can reach some critical mass then it can really take off in those areas. Word of mouth and personal recommendation count for a lot. I do not see it as a problem if English is not the main language here. Translation tools make language less of a barrier.