New Users and Retention for Hive in 2023

in #statistics2 months ago

New Users

Newly active users are those who join and post within 30 days. It declined sharply from 2021 to 2022, and almost hit an all time low in early 2023. Thankfully it started to recover somewhat in the latter half of the year. Keep in mind that the final month of February 2024 is not yet complete by this metric, I have shaded it differently to reflect that.

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Brand New User Retention

This metric measures the proportion of authors who continue to post in their second month on Hive. 2023 was not a good year for this metric, having dropped to the levels seen before only in the days of Steem. It did at least recover towards the end of the year.

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Overall in 2023 the brand new user retention rate was 35.18%, the worst so far for Hive and lower than the average for the Steem era.

New Users By Region

As usual, most of our new users came from South America and in particular Venezuela. There was an especial spike of joiners in August, but it returned to normal quickly after.

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Our highest retention region however is not South America but Central America and the Caribbean, which includes Cuba.

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In fact, while active authors declined in every other region, Central American/Caribbean users are the only group on Hive which is continuing to grow month on month, year on year. This is primarily because it is the only region where our user retention is consistently high enough to maintain growth. Kudos to the guys over at @hivecuba.

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Aside from Central America, Africa was the only other region where Hive managed not to decline in active users during 2023, it at least held steady.


Thanks to @arcange for providing the @hivesql service upon which my statistics posts depend, and in particular for managing to recover the service after it was recently hacked 😬

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Coming from Africa and Ghana to precise, I’m excited that we at least didn’t decline in how active we are on the blockchain
Go Africa!
I know the upcoming Hive conference in Ghana will help us grow on the blockchain

I have to say thank you for two news you just give me. First how good our user retention is here and the fact that hivesql is back!

Interesting info on the Central America growth. To some extent, we need to consider LATAM as a package because of their common language, apart from Brazil.

I was thinking about that when I initially was trying to decide if Cuba should be counted in North or South America. It's geographically more connected to North America, but culturally associated with South and Latin America. However I learned that many Caribbean countries do not primarily speak Spanish as they have historic origins from a range of European colonial powers, so I ended up separating Central America and The Caribbean into a separate group so as to not awkwardly include some in either North or South America arbitrarily when they don't fit either geographically or culturally.

Hmm, you are right, at a second thought. For example, Jamaicans are from The Caribbean but speak English. They are also part of North America. I didn't know that.

The numbers I am seeing for the UK are not improving. It may help that the $HIVE price is on the rise. The Vibes music contest has brought in a few newbies. I still think that music could be massive here if we can reach some critical mass, even if it is in niche areas.

It's good to have HiveSQL Back.

Now is the time we will see a lot of new people coming to this platform as the prices have started to rise and the market cycle has changed.

Yeah Hive cuba community are doing a great job the support they give to newbies is so high.

As we approach the bullrun, it is highly necessary that we begin to see more people joining and joining the Blockchain soon and majorly this platform so the number will increase