You make a good point about different skill sets and Steemit needs to make on-boarding easier before main adoption is possible.
As a general rule, only 10% of people online are content creators and the rest are consumers. That's why media (television, radio, internet, cable, print) make money producing content and I don't think Steemit can change that fact.
The majority of rewards here will always come from creators so it is a skill set that will get the most rewards. Consumers are not going to build a following in my view.
How people discover the "gifts you're giving away" is another topic entirely and a good idea for another post.