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Coinbase.com is one of the main entry points for people interested in buying cryptocurrency. Currently if you want to buy STEEM for USD, you first have to buy a coin like BTC or ETH from a site like coinbase first, and then transfer to an exchange where you can trade the BTC/ETH for STEEM. If you could buy STEEM directly from coinbase for USD, that would be huge.

Got It. Thanks!!