That is the plan indeed. In the short term, it's more a convenient tool for wordpress users to automatically post also to steem, but the goal will be to take all STEEM Blockchain features to anyone's wordpress where they can combine the benefits of the blockchain with being able to customize their own website with wordpress.
Also, thanks for the positive comment and for wanting to try it out :) I look forward to hearing your feedback!
I don't have a Wordpress site currently, but I'm going to spin one up just to try this out. I work in online marketing and analytics, and I can see huge potential for applications like. Marketers are always looking for quality content generation, and stuff like this will eventually allow companies to setup their own "content hubs" where users will be incentivized to produce content and get rewarded for doing so, and in a seamless and open-ended manner. That's one of the big benefits that I see with Steem as opposed to other blockchain-based tech.
Thank you for working to help advance the ecosystem for everyone involved!