Until "they" address its obvious shortcomings.... I do think a few tweaks are needed, but most of the problems here can't be solved by "them." They must be solved by us. I think markets (and Steemit is a market) can solve a problem like the centralized power of whales and the incentives they currently respond to, and it troubles me a little that so many of us minnows cry out for some type of regulation to solve this problem. Markets, though, require freedom for voluntary exchange, they require a sufficient level of complexity, and they require time. I'm not sure that forcing users to use the 50/50 curation percentage qualifies as true market freedom. (I've seen a suggestion for curation sliders – good idea.) But I'm waiting patiently (because markets require time, I can't stress that enough) for the sufficiently complex population of dolphins to become large enough (markets are scale dependent) to have the ability to compete with the whales.
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I feel like, if our goals was to ACHIEVE something of real substance, instead of making money, then schools of minnows would bring together intelligence and ideas sufficient to potentially even just use steem as a launching off point for a fair and balanced egalitarian coin, with ultimate human use case scenarious. Alx