A quick read through - sounds promising. I'd like to see much more details about marketing and outreach efforts to bring in the user growth. I understand that specific initiatives are "in research" but a general direction towards Public relations, marketing and advertising would be great.
I'm concerned that the word "curation" is not even mentioned once. Considering Curation Guilds was the top focus post-Chainbase. (Source: https://steemit.com/steem/@steemitblog/steem-developer-update-graphene-2-0)
I'm most excited by "An Ethos of Deliberate, Reasoned Design". Things need to be far simpler and more elegant - it's a pre-requisite to mass adoption. Not just UX, but also the underlying systems.