I think Utopian seems cool, but I will be totally honest: I am a professional software developer and I am quite familiar with the steem ecosystem in general, but I still don't fully understand what Utopian is. You may want to invest in getting a more clear explanation out there.
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I wrote a Hackernoon article that explains what utopian.io is:
https://hackernoon.com/could-utopian-io-become-the-ultimate-funding-solution-for-open-source-projects-c516bb0e5a09
I'm in process of getting it on here......had to do a lot of stuff.