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stephanserrano (36)in #business • 8 years ago
Live Case Study - The First Step to Understanding Your Customer
"A great offer will genuinely move a customer to a desired “After” state… ...and great marketing simply articulates the move from the “Before” state to the desired 'After'…
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stephanserrano (36)in #business • 8 years ago
Live Case Study - Selecting Our Target Market
I want to answer one question: Who are we going to serve? Our challenge is to create something irresistible for one person. People are unique. We all have personal…
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stephanserrano (36)in #gardening • 8 years ago
Spacing Crops | Urban Farming Day 3
Grow Gardens. Not Lawns Last post I shared what we learned about DTM - and how we're using it to guide our crop selection. However, DTM is only one of five criteria (and…
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stephanserrano (36)in #gardening • 8 years ago
Understanding DTM! | Urban Farming Day 2
"Grow Gardens. Not Lawns." Last post I shared our fledgling farm's limitations and goals . Our first challenge? Deciding what crops to plant. What DTM stands for...…
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stephanserrano (36)in #gardening • 8 years ago
Selecting Our Crops! | Urban Farming Day 1
*It all started with a phrase my brother spoke to me... "Grow Gardens. Not Lawns." Quick Introduction This is our first garden. Any and all suggestions are more than…
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