Hey everyone, I am blueaawhale and today I am going to share with you how to sell more product without having big marketing budget. The simplest way to sell more services and product is to scale out your marketing budget. The bigger marketing budget the easier to sell more product and services. But you know what? That not realistic for most people. So, let’s get started.
The first thing you need to do is checkout affiliate marketing. What affiliate marketing is? is you pay other people to market your product or services. And the beautiful part about affiliate marketing is you only pay them for every time they drive a lead or a sale. And you can pick which one it is. And that’s amazing, because if they’re not driving you sales you don’t have to spend a dollar. Now the key with this is to incentivize your affiliates. The way you do this is paying them a nice bounty every time they drive you a sale or a lead. But before you can do that, you need to figure out your cost for your product or your services. So for example, let’s say you’re selling something for $200. But your hard cost is 100 bucks. You know you cannot pay out an affiliate more than $100. If you pay them $100 every time they drive you a sale you’re breaking even, you’re not making any profit. You don’t want to do that. You could really offer them $10. But if you offer them something that’s too low, it’s not going to incentivize them to push your offer instead of pushing your competitor’s offer. So you need to make sure that you’re giving them enough of bounty where they’re going to be like, oh my God. This is a lot of money and I am going to be happy.
The next thing you need to do is check out all your competitor affiliate campaigns. So go to their websites, look for their affiliate pages and when you look at their affiliate pages see what they’re offering. You ideally want to try to at least match that if not beat that. If your numbers don’t work out where you can beat it than of course, you know, give a lower bounty to your affiliates. And last but not least, optimize your landing pages. Through using crazy egg, you can see how far people are scrolling, where they’re clicking, where they’re getting stuck. And when you optimize your landing pages your conversion are going to go higher. You can even run AV test inside crazy egg. And as you conversion rate gets better and even if your conversion rate is better than your competition you can give a lower bounty because if someone drives 100 visitors to your competitors and they only get one sale but you have a optimized landing page and they drive 100 visitors to your website and they get three sells. In theory, you can pay them less because you’re getting a much better ROI on their marketing spends. DO that and you can generate more sales or a lot more sales. Without having to increase your marketing budget.