Capitalistic corporatism is doing exactly the same.
Ahem.. no. What corporations use is your fear. They need it. They take your fear of e.g. being alone and tell you you stink if you don't use Deo X.
Ever watched any ads in the last years? Only emotion appealing, and fear is the strongest.
You're right ! They manipulate the feelings and the moral standards of people. Even more worse is that even someone immune to the propaganda, is forced by others to act in the same way as all the others.