So if you already read the first part you know that Steemit dolphins and whales are smart peoples and you can not cheat them with bullshit articles , they looking to support real and genuine content, so if you up to this task then keep on reading .
The process
Use this 3-step sequence to get people to believe what you write.
1. Engage first
When was the last time somebody changed your point of view about something? People rarely do, especially when someone is trying to make them change it. People believe messages that already represent their world view, that validate their beliefs. Politics is the best example. When you hear a party you dislike make a statement, you’re almost certain to disbelieve them. And vice versa.
Since you can’t target everyone anyway, it’s definitely a good idea to target people by their beliefs, by their world view. If you are like your customers, they’re much more likely to do business with you. If you don’t know what their world view is, you better start talking to them to find out. If your target group has various belief systems, the best way to get through to them is to start with engagement. Get them to agree with you first, find common ground before proceeding. Let’s say you want to reform the tax code. People have very different ideas about how it should work. But pretty much everybody can still agree that the tax system should be fair and support economic growth. Once we have established that, we can continue to a constructive discussion. So engage first. Less Accounting draws you in with a statement a lot of people resonate with: All small business accounting software sucks, but they quickly do themselves a disservice by claiming “we suck the least”. People don’t believe superlatives .
2. Get them to agree with the problem
It’s difficult to agree on the best way forward if we haven’t agreed on the problem first. Once you have engaged the prospect and drawn them in, the next step is to validate the problem. As neuromarketing research has shown, you have a much better chance of closing the sale when you get people to acknowledge the pain (the greater the pain, the higher the chance of sale). It’s important to know the language your customers use when describing the pain. Conduct user surveys and pay attention to the exact wording they use. Remember, you need to join the conversation in your customers’ mind.
3. Avoid hard sell, help them find the right solution
The days when aggressive closing techniques and hard sell prevailed, are pretty much over. Nobody likes to be put under sales pressure – it makes people want to run away, and it boosts their skepticism. The best way to close the sale is to provide neutral, objective information and let the customer decide for themselves. The old school method is to say ‘we are the best’. The new school is to ask ‘what are your needs?’, to listen, then point out your strengths and mention all the other suppliers out there along with their advantages. This is the way to win customers’ trust. People want somebody they can trust, not somebody who says ‘trust me’. While your competitors claim they’re the best, the fastest, the cheapest, you can stand out by helping customers make the best choice for them (even if it’s using somebody else’s products). Never claim that your solution is the ideal fit for everyone. It’s not and you know it. Instead, listen to them and suggest a solution that is best for their situation.
Be honest about your weaknesses One of the best things you can do to build trust is to be honest about your shortcomings. No product in the world is the best for everybody, and the customers know it. Be straightforward about your weaknesses and mention which competitors can offer the value that you can’t. I’m sure you know the famous Listerine ads from the 1970’s that said “the taste you hate, twice a day“. When the competing product Scope was touting it’s great taste, Listerine people responded by admitting the terrible taste – and making a point that it’s a necessary trade-off to achieve the superb effectiveness.
Volkswagen people knew well that the bug was ugly, and they were upfront about it. They mentioned it – making it thereby a non-issue – and focused on it’s mechanical qualities and durability. People know that ideal, perfect products do not exist. They’ve never bought one. So stop saying your’s is.
Be honest, always
The best way to come across honest and authentic is – by being honest and authentic. Always and over a long period of time. If you always stick to your word, people will believe you. A great way to build a business is by building an audience who is looking forward to your messages (permission marketing at it’s best). The foundation of this is always being honest. People yearn for authenticity and honesty, and will reward you for that. We hear about corrupt politicians and business executives all the time. There’s an inherent distrust against businesses.
After the first post you made on the subject of principles of posting for whales and dolphins - you broke it down into very easy to follow content.
This post is just as good - great marketing techniques taught here!
Being genuine is a good thing.