I think that for this to be a success they need to make the building more attractive, otherwise it will only be a success in the ultra-dense cities of east Asia like Tokyo, Hong Kong or Singapore. I have difficulties imagining this being popular in Europe. 😓
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True! There's very little character in modular housing. And that hurts it when you think about scaling up. For these pods to work you really need a flexible city-fabric (almost experimental) with a high density. Older cities like capitals in Europe might not like this :)