Haha, yes just the same here. I want to master everything and I want to do new things in new ways all the time. It was a hell of a problem with the gallery owner back when I was doing exhibitions. They really like to have a brand - not a crazy scientist.
Haha... funny how we keep discovering things we have in common. I had a gallery owner like that too. He pretty much wanted me to have a selection of "products" so he could simply order "variations"
Somehow I do understand their position - they are salesmen, and they just want an easy product to sell - that's where we are different from them. I never went the easy way... probably should have :)