As an artist, selling my work over the years, I have encountered the whole spectrum of art lovers. So I would agree with you that, purchasing art is about priorities. The couple you mentioned, more likely would have purchased a $20 print. Real art collectors, are people who passionate and enthusiastic, and will happily delay other gratifications to satisfy their itch. But that is their peculiar itch. For other people, it is music, cars, graphic novels... ect. So I have long since come to the point of not expecting that world needs to change for me to make a living from my artwork. I now spend my time on identifying and giving more time for those who really are passionate about art, and more specifically my own. ;-)
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Thanks for sharing @leoplaw. That's a very wise approach... and interestingly similar to what we often tell the artists who have their work in our gallery: "We focus on bringing work to those who really appreciate art and build relationships with them... and try not to worry too much about those who have little to offer other than criticism."
Everyone has different tastes. No point in trying to sell someone vanilla when they like chocolate. ;-)