I think it is the brand that sells more than the painting. A well renounced painter work would sell at a better price than that of a common painter, even if later work is exceptional.I don't think this strategy of displaying it in office would work,yes but can be good for marketing. For eg. where do you want to buy groceries ,in supermarket/grocery store or in medical store?(Lets assume medical store has some grocery product)
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I can understand your reasoning and your logic is sound.