Honestly, I think it'll be Appics. It's pretty high-end and they seem to be at roadshows and conferences constantly... as well as trying to onboard celebrities. Obviously SMTs have held them back pretty hard... but with Steemians developing their own SMTs maybe they won't be held back for much longer.
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Appics is an interesting choice, I heard they were looking elsewhere due to the delay with SMT. Feel a bit sorry for them to be honest, even though I'm generally not a paragraph+image poster (there could come a time!).
I do as well... I get the impression they chose to build their product on Steem purely for the SMT-functionality, got a really slick looking interface out the door early, organised a ton of events, and then have just been left hanging.
I'm not surprised they're looking elsewhere, they should, really... but hopefully the new Steem SMT side-chain projects might be convince them to stay a little longer...
Yeah, you can't blame them at all.
They are still adding features to appics, video content now available as advertised by surfermarly recently.