The only lesser-known token I know about is steem. I think Steem has a great potential because of its transaction speed, no transaction fees, soon-to-be-released SMT, included wallet with security features, ease of use, a great community, the ability to earn tokens instead of simply the option to buy them and the fact that the single exchange that began operating in Korea has already shown such a huge impact. Steem just needs a bit of a kick-start to show its value and when people discover it, I think it has no reason NOT to take off!
If you were a merchant conducting business with cryptocurrencies, would you want to enter all those random letters and numbers for everyone's wallet or would you rather input something as simple as @happyme? So many benefits to Steem, it just has to succeed.