That happened to us a few times in the past when we had our viral videos on Facebook and Instagram. There are videos that had tens of millions of views and we weren't even given proper credit for the content. Of course that also didn't give us any monetization income either, but at the time we still had a noticeable impact on all of our online data and streaming figures, so it had "life changing" knock-on effects. In the end, it was the platform that profited from our content, which is one of the reasons why we fell in love with HIVE conceptually back in 2017 (That was the year we went "mega-viral")