I think the "timing" is simply due to the ongoing ETC-ETH mess, i.e. "they got lucky". This particular group of scammers were trying to claim some massive hack related to ETC to grab the gullible (ETC debacle will cost a lot of people money, IMO), then just retargeted when they saw a better opportunity and decided to capitalize on the coincidence.
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Fair point, that is also a likely possibility.