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Maybe, it has a tough uphill battle ahead of it.

Facebook is comparable to Microsoft, both have strong hold on people even though they both have fucked up big time numerous times... As long as there is no real rivals to push them to oblivion, they will succeed in what ever stupid projects they pursue.

While that is true, governments may regulate it to such extremes it no longer really makes sense or even works.

Governments may try to regulate big companies, but the effect will be minimal. This has been obvious when big companies have been fined for breaking law. The amount of fine has been a lot less than the cash reserves of the company.