Yes, that makes sense. If you can get them using it without them having to use the term "cryptocurrency", that's probably the best way. People will download the Starbucks app and start using Starbucks to pay for their coffee.
I'm not entirely certain about Bitcoin being used in the long term for highly secure large sums. There's definitely a lot of momentum there, but in the end I wonder how secure it will be. In my interview with Juan, he said you can't change Bitcoin easily and that's one of its key strengths. But if there's a serious problem, that quickly becomes a weakness. In the case of the block size issue, it went on for years and it was partly because the developers had this mentality of "let's play it safe". It's possible a situation could arise where playing it safe, not changing things, is actually what leads to its downfall.
Time will tell.