Messaging
The messaging experience within Howdoo will be designed to be familiar to users of existing centralized messaging applications. Users will be able to communicate one-to-one privately through direct messages, as well as posting in the communities they belong to. A community will have one or more conversation threads called channels. There will be a default channel created when the community is first established and members can create additional channels depending on their Proof of Contribution. Users will also be able to share text-based messages, pictures, files and videos. Message input will be presented in IM form with emoji support to encourage short, informal messages rather than longer and more formal email-style communications.
Democratic Moderation
The promise of the platform is that communities will be self-moderating – there will be no moderation from the Howdoo ECO Company or any other central party. We understand that for a messaging and social media platform to stay relevant, it must do so without exerting any form of editorial bias or commercial agenda, and Howdoo will use this belief as our guiding philosophy. That said moderation will exist, with community members flagging any messages, images or video content deemed by them as being inappropriate. Once this is done, it will be down to the wider community to agree or disagree, and if a quorum of agreement is reached then the system will remove the content. In the same way, communities can also vote upon whether to ban members who are disruptive or seen to be exerting a negative influence – an action that will also require a wider consensus. In both instances, the votes of individual community members will be weighted in accordance with their Proof of Contribution scores.
Advertising
Within Howdoo users will be able to decide for themselves whether they prefer an experience free from advertising, or to accept advertisements in return for payment. In effect we will monetize the attention of individual users, their interests, preferences, and willingness to engage – with activity rewarded through advertising rebates. Importantly this monetization can occur at both the individual and community level, with both levels being mutually exclusive of each other. In addition, each user will have the flexibility to introduce different settings across different communities – and to change them quickly and easily whenever they want to. Example scenarios:
Full stealth mode: Alice doesn’t want her personal data to be available to advertisers so chooses to keep her details private. She will therefore not be included in any demographically targeted advertising campaigns, and not earn a personal share of the advertising rebate.
Community mode: Sarah is happy to be involved in advertising aimed at one of her communities, and to share a percentage of the generated advertising rebate, but wants to be on stealth mode in relation to her personal footprint.
Open borders mode: Robert is not so concerned with privacy and would like to monetize his personal data by making his age, gender, and interests known to advertisers. He will therefore be included in relevant advertising campaigns and earn personal advertising rebates for doing so.
Professional mode: David wants to use the messaging app (irrespective of his personal footprint) to share his details to allow targeted business adverts and professional connection requests in return for the associated rebates
Users can also earn advertising rebates through their communities. The decision of whether to allow advertisements into a community space will be entirely within the control of the community’s members through a democratic voting system. If a community decides to welcome advertisements, advertisers will then compete to display their messages through either a Cost Per Click (CPC) or Cost Per Thousand Impressions (CPT) bidding process, much like the auction system of Google AdWords*. Market forces will therefore dictate the price at which the advertising space is sold. Communities with higher numbers of active, participating, and engaged members will attract more competition for advertising space and therefore demand higher fees from the advertisers, without sacrificing the privacy of their content or the identity of its members. Communities will also have the ability to vote upon a set of preferences for what they deem to be appropriate content for their advertising space. Each member will be allowed to put forward a number of keyword tags that define appropriate or inappropriate categories, with their suggestions weighted by Proof of Contribution. The most popular tags will then be used to define that community’s preferences. Once the advertiser has settled their dues into the Howdoo smart contract, the rebates will be distributed among those community members who engaged with the activity, with the total amount using weightings defined by their relative Proof of Contribution ratings. With all members knowing that a higher share of advertising rebates is paid to those who contribute positively to their communities, there is a strong financial incentive to be a good citizen. This creates a mutually beneficial system where advertisers can align themselves to motivated and engaged communities, and where community members are rewarded for their positive contribution and engagement – whilst having the power to financially penalize trolls and cyber-bullies for bad behavior.
Users and communities will also have full control over the personal data they expose to advertisers, and what the information they make available for use in demographically targeted advertising campaigns that generate a share of available rebates. They will also have control over the number of adverts they’re prepared to consume on a daily basis, how these should be shown, and preferences such as appropriate language.
As for the advertisers themselves, they will be able to find demographics and communities to target by searching against community keyword tags. They will also have the ability to see the full set of preferences of any given community before deciding whether to bid, as well as visibility of a community’s KPIs in order to determine if it represents an attractive advertising opportunity. Using the Howdoo AdAuction application, advertisers will be able purchase µDoo in their wallets, and set bidding limits for acquiring personal and community advertising space – all managed by a smart contract that will transfer µDoo directly from their wallet to users’ wallets upon fulfillment of the required impressions/clicks. The sharing ratio will be based on a 60/40 rule (60% to the community and 40% to the Howdoo ECO Company). AdAuction will be distinct from the main client application to ensure the process does not interfere with the core experience of the community network.
Advertisers will also be required to pay a small transaction fee in µDoo upon each successful bid, with the amount set by their reputation on the Howdoo platform – the higher this is the less they have to pay. This reputation will be determined by feedback from communities based on previous activity, thereby ensuring a financial incentive for advertisers to provide relevant and appropriate experiences to their communities. In addition, Howdoo will also support greater governance on advert placement. Due to the nature of blockchain technologies, we will provide advertisers with detailed records of exactly where their assets are appearing. As a result, they’ll be able to both identify bestperforming sites, and instances where their brand is appearing next to inappropriate and potentially damaging third party content. This will enable them to further refine and enhance future activity, and to effectively protect their reputation.
About Howdoo
Please visit these website for more information about Howdoo.
Website
http://www.howdoo.io/
Whitepaper https://howdoo.io/howdoo-whitepaper.pdf
Telegram
https://t.me/HowdooHQ
Bitcointalk ANN tread https://bitcointalk.org/index.php?topic=2620326.0
Reddit https://www.reddit.com/r/Howdoo/
Facebook https://www.facebook.com/HowdooHQ
Twitter https://twitter.com/howdooHQ
Youtube https://www.youtube.com/channel/UC_pyFmgep3yNEZ5yysXCkrA
Medium https://medium.com/howdoo
Steemit https://steemit.com/@howdoo
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