HOW TO START A CAREER AT BLOCKCHAIN: MARKETING, PUBLIC RELATIONS, PUBLISHING AND LAW

in #bitcoin8 years ago

In the previous issue (The link is at the end of the post) we shared some strategies so that people with knowledge in web development could glimpse job opportunities related to blockchain companies. In this sense, it is necessary to point out the interest of academic institutions in blockchain. You only need to research at Udemy or Cursera to obtain courses related to the development of this technology.

On this occasion, we will show how other specialists can find a field of growth to start a career in blockchain.

WORKS IN MARKETING, MANAGEMENT, PUBLIC RELATIONS, PUBLISHING, LAW

If it is relatively easy for developers to decide whether or not blockchain technology is of interest to them, managers and marketing specialists see it as pure hype first and foremost. Some believe it's a bubble, others are looking for big short-term bonuses.

"The problem with the industry is that there are people who know nothing about cryptoeconomy, but they see a lot of money. Therefore, one must be able to distinguish between pure marketing projects and worthwhile ones. Remember that the dotcom crash happened for one simple reason: marketing expenses exceeded demand for the product. In blockchain you have to create markets, platforms for the interaction of other companies, and not just provide services. Services can be provided without blockchain", says Sergey Sergienko, founder of Chronobank.

For blockchain projects, marketers (market technicians) and managers who understand and share ideas of decentralization, collaborative economics and open source are needed. Its mission would be to promote a solution to the problem of trust in blockchain. To understand what we are doing here, for a moment it is necessary to forget what we call "fiat mind".

In blockchain, lies are discovered quickly, in CryptoNews several articles about fraudsters in the industry have already been published. Some salesmen and managers don't like that. Others, on the contrary, like transparency very much. The success of a blockchain project depends on concentrating the efforts of a multifunctional team. It is not possible to sell smoke.

ADMINISTRATION

All members of the marketing team must be able to promote the product and know how to do so. It is part of the work of the CFO, chief financial officer, attracts large investments, for example.

In a blockchain startup the CFO is not an ordinary CFO, who only manages the cash flow of the company. The blockchain CFO, along with the CEO, has to demonstrate the benefits of blockchain solutions to skeptical investors. It has to work in the token economy and create the conditions for its growth. He should be a charismatic person with the ability to speak in public, as the economy of the token is publicly presented at Roadshow, meetups and conferences, including international events. The CFO fee is $10000 per month with an individual bonus, which depends on the investors attracted to it.

The business development manager (business development manager), product manager or growth-hacker, directs the creation of the product (blockchain, platform, ICO) to take into account the interests of all target groups. The salary is $2500 to $3000 a month.

The project manager or project manager directs and manages the team that can be located simultaneously in time zones from Singapore to San Francisco. Although experts try to recruit for people who work in an office, it is difficult to gather enthusiastic decentralized crypts in one place. The project manager should understand the legal aspects, be a good salesperson, have international promotion skills. And also be flexible, feel comfortable in the constantly changing cryptomund. Their salary is $2,000 to $2500 a month.

In KickICO, for example, the project manager must know how to analyze and evaluate prospects from different points of view, for example to recognize scam projects. For this we are looking for specialists with analytical skills, at the same time we teach them to see projects with the 4C method (concept, code, coin, community).

MARKETING

To promote the project in the launching phase and maintain it over time, simultaneous efforts from marketing specialists are required. The team will need at least one marketing director, a digital marketing specialist with the ability to attract international traffic (Chinese, English, Russian, Spanish). They must understand the financial and cryptocurrency markets, the main audiences, and be able to solve complex tasks.

pura vida

The marketing manager must have excellent knowledge of the market. You should know the interests of each user group and how to convey them. In addition to traffic and working with partners, people-to-people contacts in large companies and cryptoactive investment funds are valued.

The marketing director receives between $3000 and $4000 per month, but if that person attracts large investors, he or she may receive a 6 figure fee.

A team generally hires regional marketing specialists focused on Asia, Russia, Europe, Latin America and North America. The best paid are specialists in the Chinese, Indian, European and North American markets. Marketing specialists earn $1500 or $2000 per month or its equivalent in cryptocurrencies.

COMMUNICATION AND PUBLIC RELATIONS

The community manager develops relationships between the user community. Blockchain projects have strong communities, because the main premises of this technology are self-management and decentralization. The community manager must understand the project in which he works very well. Not only reading the White Paper, but understanding the economics and technical aspects of the platform. He'll have to choose and coach the team to support him. Some key skills you need are analysis and negotiation skills. Your salary can be estimated from $1000 per month or its equivalent in cryptocurrencies.

The support administrator helps participants. In addition to knowing your product, being within reach of the contact, being enthusiastic and willing to help, the support analyst must have critical thinking. Many trolleys are written in the chat, which annoy the computer and other users. Support solves problems, removes madmen, responds to justified claims. Earn $1000 a month or its equivalent in cryptocurrencies.

The bounty administrator, in the case of ICO, communicates with the members of the fundraising program and maintains a compensation record. The bounty is a program of participation in ICO to obtain the tokens that are not yet issued. Participants are given tasks: searching for vulnerabilities in the code, translating publications and articles, promoting ICOs in their social networks. In addition to communicative skills and neatness, the bounty manager must understand the audience well: many come to bounty only for free tokens and do not do the tasks in a very responsible way. Bounty or fundraising instruction can be found on the web.

People write articles, make art, translate. Sometimes he does it with enthusiasm, but not professionally. That's why we have to filter. The bounty manager must have a critical vision for the design and texts. Your salary can be $1200 and the project tokens.

The PR specialist promotes the project in international web networks, searches for crypto-industry media, prepares texts together with the publisher, communicates with journalists. Contacts in the media are highly valued. In addition, the PR specialist promotes social networking projects, speaks at conferences, works with opinion leaders and prepares events. Your salary is estimated at about $1,000 per month or its equivalent in cryptocurrencies.

In public relations, it is not possible to receive money and do nothing. As the outcome depends on the coordinated actions of all, the failure of one immediately affects the outcome of the other. A crook can put the whole campaign at risk.

The editor should have a good understanding of blockchain and use terminology. It is necessary to know how to present information on different websites. The editor prepares press releases, analytical articles, interviews. He selects authors and translators. Contacts with media publishers and a group of authors on financial and IT issues are highly valued. The publisher earns $1500 to $2000 per month or its equivalent in cryptocurrencies. The editor corrects the texts on the web, together with the legal representative drafts the White Paper. The White Paper is the main document of a blockchain project, in some publications there are suggestions on how to write it.

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The authors in the blockchain topic write articles, research and analyze the industry. Editors write social networking publications and press releases. Translators translate articles into cryptomedia. All those who write should understand the topic of blockchain and cryptocurrencies. Authors earn an average of $100 USD per small text, $200 for a medium text and up to 1 ETH for an analytical and extensive text.

To understand the spirit of decentralization, authors should start by reading the cryptocurrency resources and watching the conference videos.

LAW

The lawyer accompanies the emerging firm in blockchain. The difficulty for him is that it is not clear the legal status of the cryptocurrencies and the constant changes in the laws. The lawyer must understand the different jurisdictions and control the attitude of cryptocurrency regulators around the world.

A lawyer working in an emerging blockchain firm must be aware of copyright in different countries. He can also be the escrow or treasurer of the project. The attorneys' fees are agreed individually.

HOW TO FIND A JOB?

In blockchain there are head-hunters looking for talent. Your work is very difficult. Since there are no educational institutions where specialists are trained, head-hunters estimate the potential of people who are almost blind. The speed with which a person can adapt is extremely important: the cryptocurrency exchange market is changing too fast.

Those who are already familiar with blockchain prefer to look for work without intermediaries, because it is the philosophy of decentralisation and a good policy. Candidates will invest in the project their most valuable resource: time. You have to choose the project with an investor's eye.

Analyze the project with 4C (concept, code, coin, community). Talk to the executive director, listen to the representatives of the project, read the articles. If the project does not have data that is easy to verify, you should say "no". Write directly to the person responsible for the community, for example, the community manager. He will send the right person for the desired job. The response may be delayed, but in blockchain companies everyone is eternally busy. Be sure to remind them that you are interested.

  • In the Bitcointalk crypto main forum simple works appear from time to time.

  • And on the social network at blockchain Steemit, we can talk to people in the crypt community.

Undoubtedly, the shortest way to the brilliant career at blockchain is to follow interesting projects and capture the moment.

Part One: HOW TO START A CAREER AT BLOCKCHAIN: DEVELOPERS (PART ONE)


Source: www.criptonoticias.com


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That's interesting. I would love to join a blockchain project but unfortunately in Spain we are really behind so I would not mind relocate. 2 years ago people look at me like a crazy freak and now they invite me for a dinner and some cryptotutorials haha thanks!!

Must be great to be part of a cryptocurrency project... Thanks for your comment @thepassenger

You got a great informative article here Emman. You're right being on finding a job in blockchain space, even I am equipped with skills and knowledge in blockchain and trading, I wasn't able to find a crypto related job very fast, but I was lucky to be accepted in Crowdcreate (www.crowdcreate.us).