With a background in digital marketing and having to deal with the Google monopoly void of black and white guidelines draining our accounts monthly, I would fully back this tech.
Just remember that you can't just pick a fight with Google and have them roll over... This industry is in for full scale war in the near future.
That's the feedback I hear pretty consistently. AdEx (ADX) another player in the space. Agree GOOGL and FB won't go down easy.