It's amazing what a giant Coinbase is in the US while only offering such a limited amount of options. Id imagine they are going to grow their offering, and I also hear they are probably going to go public as well, I cant even imagine the IPO
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Honestly I think simplicity is the key. People who are not well versed in the crypto world would be overwhelmed by the number of currencies on Binance, Bittrex, etc. I think offering only 3 or 4 currencies is probably why Coinbase is so attractive to the masses.
This is certainly a valid point, simplicity sells, too many options and no purchase