It's the small micro purchase items that are going to convert people to want to use crypto for anything but speculation I think. The fact that you got a burger for Steem is suprising, but good news.
Bitcoin itself isn't good for micro transacting but.. it's the water in which the smaller crypto critters may find their habitat so it's raison d'etre is to provide the bedrock which the micro transacting cryptos can creep in and build their foundations on in any given market.