If the concept is rightly applied, I am sure Millennials will enjoy better security and better returns on their retirement funds, an opportunity that was unfortunately not available to previous generations. As regards the games; what a fun way to incentivize adoption. I am sure to give it a try...
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I agree the main appeal will be towards millenials.
And yea, this is the first community engagement involving quests.
All the lazy airdrop collectors are out. So, for now, the same batch of people keep winning. Need more players.