Well I think the first move would be to create and foster a community around a new Steemit category, could be called DarkNetMarkets to keep it simple. Then spreading it through the darknet forums themselves would be a good move. And then maybe you could do a post once the new category is ready and offer to spend all the Steem received from it on some ads.
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On a side note, I'm new to steem but it seems like creating new categories like creating subreddits isn't a very strong feature. Seems like its not as straightforward and easy to build niche communities on here compared to reddit.