Agreed, it is insanely profitable short term, I was able to day trade BCC for 1 hour and made 1 BTC in profit, was very tempted to keep going but I decided to stop before I would regret it. I'm semi regretting pulling out that early as the price has continued to grow since then.
Part of me is starting to think that BCC will end up gaining some serious traction if it continues to experience massive value growth. I'm inclined to think this way simply because if it becomes valuable enough and can recover from any big dips in price, what reason would there be for people NOT to mine it. If it's performing well, and has good value it would attract people to start mining it.