Colombian soccer star James Rodriguez, who currently plays for the German club Bayern Munich, announced today that he would launch his own cryptocurrency, called "JR10 Token". The midfielder signed an agreement with SelfSell, a startup oriented to the Blockchain, to benefit from all the technical support required for the creation of the token.
James Rodriguez was in the crosshairs of the world during the 2014 World Cup, when he won the Golden Boot for scoring six goals during the tournament. After the competition, Rodriguez played for the Spanish club Real Madrid and for the German Bayern Munich as a loan, and in the process he became one of the best players of his generation.
In an effort to promote his brand and get closer to his fans, the Colombian player decided to be in fashion by launching his own cryptocurrency. The new token will be available for sale as of May 27 through the SelfSell application.
The move comes as Rodriguez prepares for the 2018 World Cup, which will be held in Russia. Their national team has a good chance of winning their group, which also includes Poland, Senegal and Japan. The soccer player revealed that his fans had a great contribution to his professional growth. Therefore, the new card will be a gift for your followers, which will help you develop a stronger community of followers and communicate better with them.
In this regard, Li Yuan, founder of SelfSell, Li Yuan, said that the Blockchain ecosystem allows everyone to become the initiator and the beneficiary of value. He added that James Rodriguez would launch the cryptocurrency to get more involved in a series of initiatives that would increase his brand awareness. The new token will also be used for many other use cases that would benefit sponsors, media channels, football clubs and other stakeholders.
James Rodriguez is not the first athlete to show interest in cryptocurrency. Last month, Filipino boxer Manny Pacquiao was also preparing to launch his own cryptocurrency to get closer to his fans.