You're right in that some specific players in the advertising industry went on a rampage, creating obtrusive, fraudulent, and distracting ads, making users hate ads as a whole for wrecking their user experience. There do exist a few websites with "good ads", little ones that don't intrude on the experience.
Now, after all of this, literally everyone I know uses some form of an adblocker. BAT's goal is to kill off these obtrusive ads and give users an incentive to switch back to viewing ads. I'm not sure if it will work or not, but it seems like they have a good plan and ambition, so I'm happy to support them.
Thanks for your comment Mr. Mickey.
you're welcome.
mindless Ads drove me away from TV
...about half a century ago...haven't watched it since.