I've been holding BAT since last spring, and I love the project. I'm eagerly awaiting the stage where you can earn BAT by browsing!
But, I am still wary of the concept. I remember back in the 90's this was attempted too, and I used to run a browser plugin which paid me for displayed ads. It failed, obviously. Maybe BAT and cryptocurrency and the digital world today can be a new chance for this concept - I really hope so!
Still, these thoughts prompted me to sell some BAT a while ago when the market cap was at it's height. My $50 had grown into several hundred dollars, and though I like the concept... I really only want like $50 of it.. not hundreds of dollars. So I downsized my holding and took some profits and now I'm back to holding $50-100.
I just don't feel comfortable putting a lot of money into this. I'm still skeptical of the token value proposition, and not sure the BAT token needs to be expensive in order to be useful.