Most brands try to get large amounts of information about their customers because this lets them understand their customers better. They can use this data to improve their sales by being able to improve their marketing or products. I am not so concerned about data privacy but many people are. A lot of people work hard to hide their data particularly from big companies and this sometimes even pushes them to avoid using loyalty programs.
Brands need loyalty program to give customers a reason not keep on coming back. They also use these programs to get a lot of information on customers. This makes loyalty programs great for brands and they try very hard to convince customers to sign up to them. If people’s data privacy concern continues to grow, brands will have a hard time making customers sign up to loyalty programs. Blockchain technology gives brands the ability to get information from customers only if they agree to it and also lets them sign up to loyalty programs without giving information.
Secure Loyalty Programs
MobileBridge Momentum is a platform that uses blockchain technology to create the most advanced loyalty programs ever. Users can download the application and then they can make an account that will take the information needed for loyalty programs currently. They will have to give data like their contact information, address, and identity. All this information will be made safe by the blockchain so users won’t have to worry about some one else getting access to their personal data. After users have made an account, they will be able to sign up to all loyalty programs.
Now you might be thinking how does this solve brands’ need for data? That is solved too. Like I said in the beginning of this blog, I am not too concerned about my data. MobileBridge Momentum gives brands the opportunity to make unique loyalty programs and that includes special tasks to get loyalty tokens. One of the tasks that brands will be able to give would be to give brands personal data in return for tokens. This personal data could be given by solving surveys or questionnaires. People like me who don’t mind sharing their personal data with brands would be happy to accept tokens in return for giving their information with brands.
MobileBridge Momentum makes it easy for users to join loyalty program without having to worry about giving information to brands. It also makes it possible for people who are not concerned about data security to just give their information in return for tokens.
Want to Learn More?
Website: https://momentumtoken.io/
Bitcointalk Thread: https://bitcointalk.org/index.php?topic=2943654.new#new
Whitepaper: https://momentumtoken.io/files/MobileBridge_Momentum_Token_Sale_Whitepaper_-_FINAL_v1.0_1102018.pdf
Telegram: https://bitcointalk.org/index.php?topic=2943654.new#new
Twitter: https://twitter.com/MomentumToken
Reddit: https://www.reddit.com/r/Momentum_Token/
Author: https://bitcointalk.org/index.php?action=profile;u=2127077
Telegram: @SunnyFang
Have a Sunny Side Up day! 
Great article, @sunnysideupfang!
Thank you @igorsamo
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