That is true...although most on here do get the financial component...in fact that is what attracts most in at this point...hell it is what people are on FB and YouTube touting....so that is what people are going to think (I think we should cool the money aspect in the marketing and stress other aspects).
But you are right, the masses are followers....most will arrive here when it is fashionable to do so.
They will arrive here when they see that those who they follow on twitter, fb and youtube are moving to some strange and ugly platform. And where they have some strange and big numbers with dollar sign under their posts.