Just off the top of my head...
Iota will have ZERO transaction fees. That alone will drive integration all over the place, especially for B2B
Iota can and will interface with HARDWARE. (the Internet of things and many other interfaces) The innovation that this will bring to the world cannot even be comprehended. This will drive astronomical growth in every sector imaginable as it rolls out.
Iota is quantum computer proof.
Iota can use micro-transactions and do it with zero fees.
Iota has endless "real world" applications/utility.
Iota development does not hype their platform, they are focused on building the absolute best platform in the world. ZERO hype needed. Their tech stands on its own.