User Interface will be key to the success of exchanges and wallets. Crypto currency was a hard sell to the masses, largely because it was difficult to understand the core concept of a blockchain and public ledger. However, the value and momentum is causing the not-so-savvy to invest... with struggles. Coinbase has the easiest user interface I've seen which allows them to charge a premium on commissions for ease of use. Existing or new exchanges will need to put ease of use at the forefront of their value proposition (on par with security) to gain new users and market share.
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