I don't like this section. There's too much text. I think as a first time user I'd be deterred wouldn't even bother reading.
Highlighting each section may be a better alternative like ripple does:
Or nem:
The only problem is that you've got 9 subsections to expand on. So maybe focus on the main selling points and then add a final section where you group together the remaining.
You are right. We will have to work on this section as first priority. It’s one of the most important sections of the whole site. Thanks!
BTS offers too many features! dur! xD (this is a comment on our audience, not you fine sir)