i think there are several difficulties in implementing a blockchain solution for the creative industry:
- creation is essentially collaborative. they will need to have a contract before they start working together. this contract will essentially not be transactional as there will be many variations that are worked on but only a few selected. if you are creating a gig economy where every act of creation is done by people who dont know each other then that is a different matter
- Establishing a shared exchange: again i think creation is a very flexible and iterative process. the proof is in the final creation. there are some transparency issues today but this can be solved by a simple centralized app since the peers are known to each other
- micromonetization: this is an entirely new business model and i am not sure that blockchain is required. this could be easily done by just identifying the artefact in the existing contract
i think that blockchain can be useful if we are running a gig economy for collaborative creation. for example this will not apply to the music industry where each listener could be hidden behind a distributor (say radio station). it will not apply to the film industry where they spend 6-12 months working together as a tight group with a locked in contract
let us say that we have a community of opera performers who create and record an opera by sending in distinct contributions which are assembled together (this is not the case today) for the final ensemble. then it is a great way to work and is done by getting the entire community involved.
the value proposition for mainstream creative industry seems low. i personally am not knowledgeable about niche cases