Loomia have recently locked in one outerwear brand to integrate the data layer. They intend to pilot the technology with some brand partners (meetings with several this week) and aim for widespread adoption over time. The layer is washable and dryable. The TILE will be embedded in the product- and a recent advancement makes them feel pretty confident there will be no need to remove the component.
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@danizaharie it really interesting, innovations at it best