First, they are just testing the waters, hyping their plans, waiting for the perfect moment.
Second, it will be true that many will be converted to cryptos overnight because of these companies, but like in FOMO, it will not that be a get rich quick for these users;
Third, its because it will sure a centralized cryptos that you need to pay for a token or sould what is remaining of your soul to avail of these tokens to be used just within the platform, and not readily convertible to fiat.
In short, we will be put inside a bigger box.
Thank you @guruvaj for the insight. Much appreciated.
Welcome.