From the start of time, humans have been peculiar with finding food and other neccessities needed to survive. In recent times food and other needs are purchased with money, which means money is an important of the economy. It has been observed that to make money having a business is a bold step in achieving success, in recent times there are many business establishments which are in operation and also some who fall out of operation(fold). To run a successful business one needs to have happy and loyal customers to whatever service or good offered by the business entity. The world has changed rapidly since the creation and massive adoption of the internet, lots of users have taken to social media as their number one means to communication, information , fame and so on.
In recent times, it is estimated that the total amount of people in the world using social media is running to over 2.7billion users , and rising which means that for a business to do well in recent times, social media must be in good terms with the business. On social media, there are lots of users with a large amount of audience who specialize in influencing and hyping products and services onine. Due to the rising rate of adoption of the social media, the influencing activity and community has seen a huge rise in income and as I type this, it continues to rise . In essence businesses that use the right influencers often enjoy success.
PROBLEMS:
Though it seems easy to go on the media and promote a business, but it does not just work that way . The major challenges businesses face include:-
• Locating the right influencers to promote the business
• Tracking and verifying how effective a promotion(influencing) job went.
• Businesses not being able to connect directly with Influencers
PROBLEMS FACED BY INFLUENCERS
• They have no way of tracking how effective(good) their iinfluence activity is, as social media has no major statistics record for that
• Risk of losing their influence, as social media can change their mechanisms or policies at any time
THE SOLUTION
GEMSTRA is a blockchain based project that has seen the challenges faced by both influencers and businesses ,so hence developed a model that will successfully bring an end to the challenges faced by both parties . To achieve this, the gemstra project has built a model where businesses can build an influencer channel on. Same goes for normal influencers as with this protocol, they can build their audience without the worries they face when using normal social media to influence.
In the Api layer, businesses can also get direct link to influencer who can easily get their influencing job done.
The Gemstra ecosystem is powered by the blockchain, the backbone of the gemstra ecosystem is Astra. Astra is a model that was developed to bring about data decentralization . On the Gemstra ecosystem, users and business use reviews to their benefits. Users who drop concrete reviews are paid in gem tokens, this reviews basically help the businesses and the users as a whole. All this is done through the Knowy dapp developed by the project..
Over the years, reviews on platforms have been easily manipulated, leaving people getting wrong products and aiding bad businesses. With the honest, transparent and rewarding review system true businesses can flourish . Businesses and user can take advantage of the gemstra ecosystem, which cannot be found in other systems . Take advantage
For more information on the project, visit the links below
WRITER'S INFO
NAME :- IYKE
BOUNTYOX USERNAME :- JAYHK