We are at a crossroads. We can sacrifice our rights for a non-blockchain solution aligned with the centrally-controlled legacy financial system, or we can double down on our beliefs that individuals and the keys they secure should be empowered to control their own financial future.
How do you get the general consumer to care about their rights? It's not about who's best or has the best intentions, it always comes down to who can deliver the easiest to consume productized format. There's so much education to happen before average people care enough.
PayID relies completely on TLS for the security of the data exchange
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This is a difficult question I don't have a good answer for. I've tried for years to educate people about the importance of these things through stuff like http://understandingblockchainfreedom.com/ but ultimately, I fear there's little we can do. It's like sugar or alcohol. It tastes good, makes us feel good, etc so we don't care if it's bad for us. In small doses, we get away with it. In larger doses or when there is massive, unseen systemic risk, it can destroy everything. I think our global fiat financial system is reaching that stage and eventually it will be seen for what it is. I worry that may be too late for most people who don't see the problems now.
You're right about easy consumer product, but there's also the ease of integration to consider in terms of getting developers of wallets, exchanges, payment gateways and the like to integrate.